Ljubljana Tops List of 2025 Crypto-Friendly Cities Index

Ljubljana Emerges as the World's Leading Crypto-Friendly City in 2025

Ljubljana, the capital of Slovenia, has been recognised as the most crypto-friendly city globally in the 2025 Crypto-Friendly Cities Index, surpassing major financial hubs such as Hong Kong, Zurich, Singapore, and Abu Dhabi. This accolade reflects the city's robust digital infrastructure, progressive regulatory environment, and widespread adoption of cryptocurrency in everyday transactions.​

A Benchmark for Crypto Adoption

The 2025 Crypto-Friendly Cities Index, compiled by immigration investment platform Multipolitan, evaluates cities based on five key indicators: regulatory environment, wealth and quality of life, tax system, digital infrastructure, and available crypto infrastructure. Ljubljana secured the top position with a score of 173 points, closely followed by Hong Kong and Zurich, each with 172 points. Singapore and Abu Dhabi rounded out the top five.​

This ranking underscores a significant shift in the global cryptocurrency landscape, with emerging cities that have clear and supportive crypto policies gaining prominence over traditional financial centres.​

Ljubljana's Crypto Ecosystem

Ljubljana's ascent to the forefront of crypto-friendly cities is attributed to its comprehensive and user-friendly crypto infrastructure. The city boasts over 1,300 establishments—including bars, restaurants, shops, and sports venues—that accept cryptocurrency payments. This widespread acceptance is facilitated by the GoCrypto network, developed by Slovenian company Eligma in 2018. GoCrypto has rapidly expanded to become one of the fastest-growing crypto payment networks globally, operating in 69 countries and serving over 150 million users. ​

A notable highlight is BTC City, Ljubljana's largest shopping district. Despite its name predating the advent of Bitcoin, BTC City has embraced the cryptocurrency revolution by integrating GoCrypto's point-of-sale systems, enabling seamless crypto transactions across its numerous retailers. ​

Community and Regulatory Support

The city's crypto-friendly environment is further bolstered by active community engagement and supportive regulatory frameworks. Organisations such as Blockchain Alliance Europe play a pivotal role in fostering collaboration among businesses and advocating for blockchain technology adoption. ​

Additionally, Slovenia's alignment with the European Union's Markets in Crypto-Assets (MiCA) regulation provides a clear and consistent legal framework for crypto assets, enhancing investor confidence and promoting innovation within the sector. ​

Global Implications

Ljubljana's recognition as the leading crypto-friendly city reflects a broader trend of decentralisation in the global financial landscape. Cities that proactively embrace cryptocurrency and blockchain technology are attracting investment, talent, and innovation, positioning themselves as new centres of financial activity.​

As digital currencies continue to gain traction, Ljubljana's model of integrating cryptocurrency into everyday life—supported by robust infrastructure, community engagement, and clear regulations—serves as a blueprint for other cities aiming to capitalise on the opportunities presented by the evolving digital economy.​

Conclusion

Ljubljana's top ranking in the 2025 Crypto-Friendly Cities Index underscores its commitment to fostering a conducive environment for cryptocurrency adoption. Through strategic infrastructure development, community initiatives, and regulatory alignment, the city has positioned itself at the forefront of the global crypto movement. As the digital economy continues to evolve, Ljubljana's approach offers valuable insights for other cities seeking to navigate and thrive in this dynamic landscape.​

Source: CoinMarketCap

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